How To Do Local SEO For Multiple Locations

Google has made it easier for businesses to attract traffic from around the globe with the utilisation of local SEO for multiple locations on their websites.

 It does not matter whether you have footprints in a few adjoining cities or big stores in different countries. Ensuring your brand visibility is a must in either case. 

You can improve your website ranking among locals who are searching related to your market niche from their locations. For instance, if the user is searching for an outlet in a specific location, they might also get the search results for that outlet’s other branches. This is possible with the multiple locations local SEO strategy. 

Now that you have got an overview of what local SEO for multiple locations does for your business let’s switch towards how to do local SEO for multiple locations. We have curated a complete guide to help you with this. 

Step-by-step Guide To Do Local SEO for Multiple Locations

Step 1: Create Site-Structure And Location-Based Web Pages

To start with a local SEO strategy, you need to consider a site structure for your business. Creating multiple location web pages would be better than different websites for multiple locations. 

The latter can be perplexing for consumers as well as search engine optimisation. So, your business must adhere to one main business website and separate landing location pages. 

Step 2: Get Google My Business Listings For Each Location Page

The location pages must include the business information for that specific location, e.g., address, phone number, business hours. The listings can be done through Google My Business Listing for each web page. 

While doing this, you must pay higher attention to linking all the location pages on the main website. This process is a bit time-consuming if you have hundreds of locations to list. 

Once you have done GMB listings, another local SEO strategy you can follow is to do third-party sites listings that can be created in a similar way. 

Step 3: Get Reviews For Each Location

Your local business is highly dependent on the reviews it receives from the customers. Because we are here talking about the local SEO for multiple locations, you must ensure that you get positive reviews for each location page. 

This can be done by encouraging your customers to leave a review after they have taken your products or services or simply asking them to give star ratings. These feedbacks serve as a testament to the legitimacy of your business.

In case you receive negative feedback, you can spontaneously respond to it and make amends that will ultimately allow you to leave a personal impression.

Step 4: Optimise your location pages

After completing all the steps, you can now use the local SEO strategy to build backlinks for each location page. Your main website should have the same number of backlinks as your location pages. 

Then, you can track each of your locations with one single campaign and get a comparison for rankings.

You can also get local SEO reports that include report summary, traffic overview, conversion and other technical details. 

Summing Up

You are good to go for multiple locations local SEO strategy with all these above-mentioned steps.

As far as we have analysed, local SEO for multiple locations is quite the same as Local SEO for a single location. 

If you are facing any difficulty following them, which might occur if you are not an expert, you can choose a local SEO services provider to help you out.